STR Select ranks 5 companies that name Cherry Grove, SC in their service areas, out of 7 ranked in North Myrtle Beach, with facts checked October 17, 2026. The highest ranked of them is Grand Strand Vacations, #1 of 7 in North Myrtle Beach.
Cherry Grove is the northernmost section of North Myrtle Beach, a fishing-pier neighborhood of canals and older beach cottages that draws more repeat family renters than the resort core to the south. It has the deepest manager coverage of any section we checked.
Updated October 17, 20265 of the managers in our North Myrtle Beach ranking name Cherry Grove or its townships in their stated service areas, which for a Cherry Grove owner means Elliott Beach Rentals, McMillan Real Estate, Grand Strand Vacations, Eagle Beach Rentals, Thomas Beach Vacations. Full service in Cherry Grove typically runs quote-only pricing everywhere. The ranks below are market ranks across North Myrtle Beach, not ranks inside Cherry Grove alone, and Cherry Grove owners compare the same 7 ranked managers as the rest of North Myrtle Beach.
Ranks for Cherry Grove are from our full North Myrtle Beach evaluation, where all 5 companies below were scored on the printed methodology before we asked which of them name Cherry Grove.
Best for a Cherry Grove owner: Owners who want a company naming the most sections of North Myrtle Beach in one published sentence
Elliott Beach Rentals names Cherry Grove or its townships in its stated service area, working from 401 Sea Mountain Highway, North Myrtle Beach, South Carolina, so a Cherry Grove owner can read the Elliott Beach Rentals terms at elliottbeachrentals.com.
Visit Elliott Beach Rentals for Cherry Grove ↗Best for a Cherry Grove owner: Owners who want a locally owned, family run operator with a multi-decade track record
McMillan Real Estate names Cherry Grove or its townships in its stated service area, working from 208 Main Street, North Myrtle Beach, South Carolina, so a Cherry Grove owner can read the McMillan Real Estate terms at mcmillanvacations.com.
Visit McMillan Real Estate for Cherry Grove ↗Best for a Cherry Grove owner: Owners who want the single longest sourced local track record in this market
Grand Strand Vacations names Cherry Grove or its townships in its stated service area, working from 503 Sea Mountain Highway, North Myrtle Beach, South Carolina, so a Cherry Grove owner can read the Grand Strand Vacations terms at grandstrandvacations.com.
Visit Grand Strand Vacations for Cherry Grove ↗Best for a Cherry Grove owner: Owners who want a mid-sized operator naming all four North Myrtle Beach sections in one published sentence
Eagle Beach Rentals names Cherry Grove or its townships in its stated service area, working from 1007 Sea Mountain Highway, North Myrtle Beach, South Carolina, so a Cherry Grove owner can read the Eagle Beach Rentals terms at eaglebeachmb.com.
Visit Eagle Beach Rentals for Cherry Grove ↗Best for a Cherry Grove owner: Owners who want the largest sourced portfolio in this market and a published owner satisfaction figure
Thomas Beach Vacations names Cherry Grove or its townships in its stated service area, working from 625 Sea Mountain Highway, North Myrtle Beach, South Carolina, so a Cherry Grove owner can read the Thomas Beach Vacations terms at northmyrtlebeachvacations.com.
Visit Thomas Beach Vacations for Cherry Grove ↗5 companies name Cherry Grove in a service area we checked: 5 ranked. None of them publishes a fee with a number on the company's own site, so every price for Cherry Grove starts with a written quote. Counting the 4 towns we list in North Myrtle Beach, Elliott Beach Rentals names 4, McMillan Real Estate names 3, Grand Strand Vacations names 2, Eagle Beach Rentals names 4 and Thomas Beach Vacations names 3 in its stated service area. Bases stated on their own sites: for Cherry Grove homes Elliott Beach Rentals works from 401 Sea Mountain Highway, North Myrtle Beach, South Carolina, for Cherry Grove homes McMillan Real Estate works from 208 Main Street, North Myrtle Beach, South Carolina, for Cherry Grove homes Grand Strand Vacations works from 503 Sea Mountain Highway, North Myrtle Beach, South Carolina, for Cherry Grove homes Eagle Beach Rentals works from 1007 Sea Mountain Highway, North Myrtle Beach, South Carolina and for Cherry Grove homes Thomas Beach Vacations works from 625 Sea Mountain Highway, North Myrtle Beach, South Carolina, which tells a Cherry Grove owner how far each office sits from the home. 5 of the 7 ranked North Myrtle Beach managers name Cherry Grove, which is 71%, so the other 2 ranked managers do not list Cherry Grove in a service area we checked and a Cherry Grove owner should ask them before assuming coverage.
Cherry Grove is one of 4 town guides under North Myrtle Beach, and this Cherry Grove page was last updated October 17, 2026.
| Manager | Rank in North Myrtle Beach | Base | Model | Published fee | Homes on record in Cherry Grove |
|---|---|---|---|---|---|
| Elliott Beach Rentals in Cherry Grove | #2 | 401 Sea Mountain Highway, North Myrtle Beach, South Carolina | Full service | ||
| McMillan Real Estate in Cherry Grove | #6 | 208 Main Street, North Myrtle Beach, South Carolina | Full service | ||
| Grand Strand Vacations in Cherry Grove | #1 | 503 Sea Mountain Highway, North Myrtle Beach, South Carolina | Full service | ||
| Eagle Beach Rentals in Cherry Grove | #7 | 1007 Sea Mountain Highway, North Myrtle Beach, South Carolina | Full service | ||
| Thomas Beach Vacations in Cherry Grove | #3 | 625 Sea Mountain Highway, North Myrtle Beach, South Carolina | Full service |
Cherry Grove, SC is covered by the North Myrtle Beach row of our North Myrtle Beach registration dataset, in Horry County, last checked October 8, 2026. The Cherry Grove figures below are that row's published fields; a field the source does not state is left out rather than guessed for Cherry Grove.
The North Myrtle Beach row publishes 4 of the 7 registration fields we track for Cherry Grove, and the 3 it does not state are left out of the Cherry Grove table rather than guessed.
2 tax rates with a published number apply to a stay in Cherry Grove, each linked to the page it was read from for Cherry Grove.
| Registration required in Cherry Grove | Yes (business license only) |
| Permit or license in Cherry Grove | Business license (no separate short term rental permit as of this check) |
| Renewal in Cherry Grove | annual |
| Occupancy in Cherry Grove | Must comply with the city's general occupancy and parking ordinances; no short term rental specific numeric limit published on the city's own page |
| Zoning in Cherry Grove | The city's own page states no special zoning or permit process is required beyond standard business licensing, as of this check |
| 5% | South Carolina state sales tax on a Cherry Grove stay source |
| 2% | South Carolina state accommodations tax on a Cherry Grove stay source |
Rule sources for Cherry Grove, checked October 8, 2026: nmb.us.
3 other towns in the North Myrtle Beach market share at least one ranked manager with Cherry Grove. If you own across town lines near Cherry Grove, a manager already named for both saves you a second vetting of Cherry Grove terms.
Every company source used on this Cherry Grove page, from each company's own site, checked October 17, 2026. 10 unique sources for Cherry Grove, in a North Myrtle Beach market of 7 ranked companies.
Tell us about the property once. We offer it to one well reviewed local manager at a time, and your contact details go only to the one that accepts.
Answered from the sourced research behind our North Myrtle Beach ranking.
Five of our 7 ranked North Myrtle Beach companies name Cherry Grove directly in their published service areas: Elliott Beach Rentals, McMillan Real Estate, Grand Strand Vacations, Eagle Beach Rentals and Thomas Beach Vacations. Our full North Myrtle Beach ranking compares all of them on tenure, scope and reviews.
None of the managers covering Cherry Grove publish a fee percentage. That matches the wider North Myrtle Beach market, where zero of the 12 companies we evaluated print a rate. Ask for a written quote before you sign.
Yes. North Myrtle Beach requires registration (business license only). That is the North Myrtle Beach entry covering Cherry Grove in our North Myrtle Beach dataset, checked October 8, 2026. The permit is named: Business license (no separate short term rental permit as of this check).
The rows with a published number for Cherry Grove are South Carolina state sales tax at 5% and South Carolina state accommodations tax at 2%. Each Cherry Grove rate is linked to its source on this page and checked October 8, 2026.
For Cherry Grove, renewal is annual. That is from the North Myrtle Beach entry for Cherry Grove checked October 8, 2026.
Elliott Beach Rentals (#2), McMillan Real Estate (#6), Grand Strand Vacations (#1), Eagle Beach Rentals (#7) and Thomas Beach Vacations (#3) name Cherry Grove or its townships in their stated service areas, and each of them ranks in North Myrtle Beach rather than in Cherry Grove alone.
None of the 5 ranked managers that serve Cherry Grove publish a percentage fee on their own site. Ask each for a written Cherry Grove quote before you sign.
Elliott Beach Rentals is the highest ranked of the 5 that serve Cherry Grove, at #2 of 7 in North Myrtle Beach. The order is from our printed methodology, not from Cherry Grove.
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