The Methodology

How we rank

Every list on STR Select is scored the same way, with the same printed weights. A ranking whose reasoning is hidden is an advertisement. This page is the reasoning.

Last updated September 12, 2026

The formula, in the open

Fee transparencyPublished rates beat call us
30%
Verified reviewsLinkedIn verified owners plus public scores with sources
25%
Local depthReal presence and portfolio density in the market
25%
Service scopeWhat is actually handled, verified against published pages
20%

What each input measures

Scored 0 to 10 per company, per market or category. A company can see its own scores by claiming its listing.

30% · FEE TRANSPARENCY

Can a buyer learn the price?

Published rates score highest. Ranges disclosed on request score mid. Book a call to find out scores lowest. We print what we find either way, including not published, with the date we checked.

25% · VERIFIED REVIEWS

What do verified customers say?

Only reviews from LinkedIn connected, editor approved customers count here, plus public review scores that always carry their source and date.

25% · LOCAL DEPTH

Are they really in the market?

Staffed local presence, portfolio density and years operating in market. A national brand with two listings scores below a native operator with forty. For tools, this input becomes methodology depth: how the work actually gets done.

20% · SERVICE SCOPE

What do they actually handle?

Full service versus co-hosting, filing versus tracking, coverage claims, all verified against the company's own published pages, never a sales call.

What we never do

✕No paid placement

There are no sponsored or featured slots. Listing, claiming, badges and lead matching are free and never move a company on a list.

✕No invented numbers

Every figure carries a source and a date. Where we cannot verify, we print not verified. A plausible guess never ships.

✕No anonymous reviews

Every review is tied to a real LinkedIn identity and approved by an editor. Competitor sabotage does not get published.

How review verification works in

Four steps between write a review and published. Reviews cover managers, services and tools alike.

1

Connect LinkedIn

The reviewer signs in with their LinkedIn account. Identity, not anonymity.

2

Write the review

Star rating plus experience, tied to a specific listed company.

3

Editor screening

A human editor checks for conflicts, spam and competitor sabotage. Nothing auto publishes.

4

Published and dated

Approved reviews appear with first name, verified badge and date, once a company reaches 2 approved reviews.

Corrections

Every page carries dated facts. Companies can claim their listing to correct anything, and anyone can flag an error. Fixes ship with a visible updated stamp. Claim your listing

Sources

This page cites no outside pages. It is built from these STR Select data pages and files: